You know those optical illusions where you spend ages staring at a random blob and then all of a sudden a hidden picture jumps out at you, like this one:

I keep noticing a similar thing in real life. After noticing a concealed detail in a design I just can't unsee it, and then for ever more I just fixate on that one little feature. The archetypical example of this is, of course, the Fed Ex logo:

In the negative space between the last e and the x there is a perfectly formed arrow. If you weren't aware of it before you'll now start seeing that very clever little bit of graphic design in every single copy of the fedex logo from today onwards.
I'm now going to blow your mind with this one:

This is, the logo of the Islamic Republic of Iran (as an aside, I wish we had a logo as well as a flag). Now, if I add just three dots to the logo:

IT IS A PENGUIN WITH A MOUSTACHE, WEARING A BLACK TIE. Ever since learning that Iran's official logo is a cheerful cartoon penguin my appreciation for them has increased tenfold.
I keep noticing a similar thing in real life. After noticing a concealed detail in a design I just can't unsee it, and then for ever more I just fixate on that one little feature. The archetypical example of this is, of course, the Fed Ex logo:
In the negative space between the last e and the x there is a perfectly formed arrow. If you weren't aware of it before you'll now start seeing that very clever little bit of graphic design in every single copy of the fedex logo from today onwards.
I'm now going to blow your mind with this one:
This is, the logo of the Islamic Republic of Iran (as an aside, I wish we had a logo as well as a flag). Now, if I add just three dots to the logo:
IT IS A PENGUIN WITH A MOUSTACHE, WEARING A BLACK TIE. Ever since learning that Iran's official logo is a cheerful cartoon penguin my appreciation for them has increased tenfold.
Labels: opticalillusion